Unifying CRM With Analytics for Smarter Decisions Hey there, ever wondered how to make smarter decisions for your business? Unifying CRM with analytics is the key. By integrating these two powerful tools, you can gain valuable insights to drive targeted marketing, maximise ROI, and make informed decisions. In this article, we’ll explore the importance of…
Unifying CRM With Analytics for Data-Driven Decisions You know your CRM data holds valuable insights.You’ve also heard about the power of analytics.But have you considered the potential of unifying them for data-driven decisions? This article explores the benefits, key considerations, and best practises for integrating CRM with analytics.Discover how alining these two powerful tools can…
Business Intelligence (BI) – three simple words, yet packed with immense implications for businesses today. It denotes the strategies, technologies, applications, and practices employed by enterprises for the analysis of their business data. BI provides critical insights, enabling businesses to make informed decisions and create a roadmap for growth and success, pivoting strong data-driven strategies as the backbone.
BI brings together a myriad of concepts including big data, data mining, analytics, real-time BI, collaborative BI, cloud BI, mobile BI, open-source BI, predictive analytics, data visualization and many others. Each model within the BI umbrella has its own nuances and serves specific purposes, thereby offering a wholesome view of the organisation’s unique data landscape. From providing historical, current and predictive views of business operations, identifying new opportunities, mitigating risks, streamlining business processes, gaining a competitive advantage to increasing operational efficiency, BI forms the cornerstone of progressive organisations in the present digital era.
Adoption of BI is no longer a choice but a requisite in an economy dominated by data. BI helps businesses identify their flaws and work on improvements, providing a clear depiction of their performance and giving them an edge over their competitors. According to a report from Zion Market Research, the global BI market is expected to reach approximately USD 26.50 billion by 2021, at a CAGR of around 8.4% between 2016 and 2021. This significant growth is influenced by the rapidly evolving big data, increased demand for digitalisation and the rise of mobile BI solutions.
The crafting of customised software, apps and web development services, tailored to meet the unique needs of organisations is a booming industry. Bespoke software not only offers superior performance in comparison to off-the-shelf solutions, but also provides industry-specific functionality that can boost your productivity significantly. Companies entailing custom software often see it as a long-term investment for the reason that it minimises unnecessary overheads, resulting in substantial savings over the long-term in addition to addressing specific business requirements.
When it comes to BI and bespoke software, they intertwine to complement each other in providing the most effective solutions to businesses. Customised BI solutions crafted specifically for a company’s unique requirements help navigate towards informed decisions that push the business forward. This beautifully merges the power of data analytics and customisation to offer a high degree of flexible, scalable, and robust BI solutions.
To explore more on the topic of Business Intelligence, you are invited to browse through our dedicated Business Intelligence blog section. From in-depth discussions, the latest trends to insightful articles, our blog is a treasure trove of knowledge awaiting your discovery. For any further discussions or queries, feel free to contact us at Digital Marketing Directory. We are more than happy to extend our expertise to cater to your needs.