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13 Key Rules for Compliant Email Marketing

13 Key Rules for Compliant Email Marketing So, you think email marketing is just about blasting out messages? Think again. To avoid legal headaches and earn your customers’ trust, you need to play by the rules. Follow these 13 key guidelines for compliant email marketing. From permission-based lists to CAN-SPAM Act compliance, we’ve got you…


Welcome to our in-depth exploration of the all-important world of Compliance and Regulations as they pertain to the world of software, app and web development. This is a world where the digital rubs shoulders with the bureaucratic, turning something often viewed as mundane, into a high stakes balancing act at the cutting-edge of technology and the law.

When we talk about compliance and regulations in the context of bespoke software development, we are primarily discussing the need for any software, app or web solution to meet the existing legal, ethical and practical standards that have been set by various governing bodies across the world. This includes things like data protection laws and accessibility requirements, and it’s an area of the profession that’s becoming increasingly more pertinent with the advent of AI and machine learning technologies.

In the past decade, we’ve seen a surge in the importance placed on compliance and regulations. The implementation of the General Data Protection Regulation (GDPR) in Europe in 2018 was a major milestone, and data privacy laws in other parts of the world have followed suit. This has led to a significant shift in the software development industry, with more and more emphasis being placed on data security and user privacy.

Statistics bring to light the urgency of compliance. According to a 2019 study by IBM, the average total cost of a data breach was $3.9 million globally, showcasing the importance of businesses ensuring their bespoke software is fully compliant with regulations. Furthermore, the British Chamber of Commerce in its 2020 study found that 28% of businesses had reported cyber-attacks, an alarming figure that underlines the need for software solutions to be up-to-date with regulatory compliance, including cybersecurity measures.

As the landscape of software development shifts and mutates, so too do the regulations designed to safely guide it. Staying abreast of such changes while attempting to build a business or organisation can be daunting. We believe it’s paramount that businesses understand these rule sets not as compliance for compliance’s sake, but as an integral component of their strategy that safeguards their longevity and reputation.

We invite you to delve deep into this topic within our specialised “Compliance And Regulations” section of our blog or explore our “blog” generally to gain further insights. If at any point you would like assistance or have any questions about compliance, regulations, or customised software solutions, don’t hesitate to “contact us” at Digital Marketing Directory. We look forward to being your advisor and guide in this complex but vital aspect of the digital industry.

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